Pros and Cons of Working at an Advertising Agency


Advertising Sales Agents

Advertising sales agents—often referred to as account executives or advertising sales representatives—sell or solicit advertising primarily for newspapers and periodicals, television and radio, websites, telephone directories, and direct mail and outdoor advertisers. Because such a... ... more

Academic Programs of Interest for Advertising Sales Agents


Advertising
As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Advertising media include magazines, newspapers,... more
Marketing
Marketing is a social process which aims to discern consumers' wants, to focus goods or services toward those wants, and to mold consumer wants toward the goods... more

Advertising, Promotions, and Marketing Managers

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. In small firms the owner or chief executive officer might... ... more

Academic Programs of Interest for Advertising, Promotions, and Marketing Managers


Advertising
As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Advertising media include magazines, newspapers,... more
Bachelor of Business Administration
The Bachelor of Business Administration is a bachelor's degree in business studies. In most universities, the degree is conferred upon a student after four years of full-time... more
Marketing
Marketing is a social process which aims to discern consumers' wants, to focus goods or services toward those wants, and to mold consumer wants toward the goods... more
Master of Business Administration
The Master of Business Administration (MBA) is a master's degree in business administration, which attracts people from a wide range of academic disciplines. The MBA designation originated... more