As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Advertising media include magazines, newspapers, television, radio, the Internet, outdoor/transit and direct marketing.

Advertising graduates find jobs at advertising agencies; with newspapers, magazines, and radio and television stations; and in the communication and marketing departments of businesses, government agencies, educational institutions, and non-profit organizations. They work as copywriters, editors, graphic designers, art directors, account executives, media sales representatives, production specialists, media consultants and planners, marketing researchers, and campaign planners, among others.


Advertising, Promotions, and Marketing Managers
Wage: $133,380
10 Year Growth Rate: 10.0%
Education Requirements:
Bachelor's degree
Advertising Sales Agents
Wage: $52,340
10 Year Growth Rate: 3.0%
Education Requirements:
High school diploma or equivalent