Announcers and Other Performers - What They Do

Announcers and other broadcasters read news, sports, weather, commercial and public service messages and host entertainment and information programs for broadcast on radio or television. They are primarily employed by radio and television stations and networks and by commercial firms that produce advertisements for radio or television.

Job duties

This group performs some or all of the following duties:

  • Select and introduce music, videos and other entertainment material for broadcast, and make commercial and public service announcements
  • Act as host/hostess or master of ceremonies, introduce and interview guests and conduct proceedings of shows or programs
  • Read news, sports and weather for radio and television
  • Report on weather conditions using information provided by weather forecasting services
  • Report on traffic conditions by maintaining contact with external sources of information or by observing traffic from air or land vehicle
  • May present own material or material prepared by others.

Job titles

  • disc jockey - broadcast
  • announcer
  • news reader
  • radio host/hostess
  • traffic reporter
  • weather reporter
  • sports announcer
  • talk show host/hostess
  • television host/hostess
  • broadcaster
Employment Requirements

This is what you typically need for the job:

  • Completion of a college radio or television arts program is usually required.
  • Practical training, such as work at a college radio station, may be required.
  • Talent and ability, as demonstrated during an audition, are important hiring criteria.
  • Membership in a guild or union related to the occupation or type of performance may be required. 

Essential Skills


  • Analyzing Information


  • Interviewing
  • Liaising and Networking
  • Professional Communicating

Information Handling

  • Processing Information

Creative Expression

  • Performing and Entertaining
  • Writing