Floral Designers - What They Do

Floral designers, or florists, cut live, dried, or silk flowers and other greenery and arrange them into displays of various sizes and shapes. These workers design displays by selecting flowers, containers, and ribbons and arranging them into bouquets, corsages, centerpieces of tables, wreaths, etc. for weddings, funerals, holidays, and other special occasions. Some floral designers also use accessories such as balloons, candles, toys, candy, and gift baskets as part of their displays.

Job duties often vary by employment setting. Most floral designers work in small independent floral shops that specialize in custom orders and also handle large orders for weddings, caterers, or interior designers. Floral designers may meet with customers to discuss the arrangement or work from a written order. They note the occasion, the customer's preferences, the price of the order, the time the floral display or plant is to be ready, and the place to which it is to be delivered. For special occasions, floral designers usually will help set up floral decorations. Floral designers also will prearrange a few displays to have available for walk-in customers or last-minute orders. Some floral designers also assist interior designers in creating live or silk displays for hotels, restaurants, and private residences.

A number of floral designers work in the floral departments of grocery stores or for Internet florists, which specialize in creating prearranged floral decorations and bouquets. These floral retailers also may fill small custom orders for special occasions and funerals, but most grocery store florists do not deliver to clients or handle large custom orders.

Florists who work for wholesale flower distributors assist in the selection of different types of flowers and greenery to purchase and sell to retail florists. Wholesale floral designers also select flowers for displays that they use as examples for retail florists.

Self-employed floral designers must handle the various aspects of running their own businesses, such as selecting and purchasing flowers, hiring and supervising staff, and maintaining financial records. Self-employed designers also may run gift shops or wedding consultation businesses in addition to providing floral design services. Some conduct design workshops for amateur gardeners or others with an interest in floral design.

Work Environment

Floral designers held about 42,300 jobs in 2020. The largest employers of floral designers were as follows:

  • Florists - 54%
  • Self-employed workers - 16%
  • Food and beverage stores - 14%
  • Wholesale trade - 5%

Floral designers in retail businesses serve walk-in customers as well as customers placing orders over the telephone, on the Internet, or through other florists. Some floral designers who work on a contract basis when creating arrangements for events, such as weddings, have to travel to event locations.

Work Schedules

Many floral designers work full time, although their hours may vary with the work setting.

Independent shops are typically open during regular business hours. Floral departments inside grocery stores or other stores may stay open longer.

Floral designers are busier at certain times of the year, such as holidays, than at other times. Because freshly cut flowers are perishable, most orders cannot be completed too far in advance. Therefore, designers often work additional hours just before and during holidays. In addition, many part-time and seasonal opportunities are available around certain holidays, such as Christmas, Valentine’s Day, and Mother’s Day.

Education & Training Required

Most floral designers have a high school diploma or equivalent and learn their skills on the job over the course of a few months. Although typically not required, some private floral schools, vocational schools, and community colleges award certificates in floral design. These programs generally require a high school diploma for admission and last from several weeks to 1 year. Floral design courses teach the basics of arranging flowers, including the different types of flowers, their color and texture, cutting and taping techniques, tying bows and ribbons, proper handling and care of flowers, floral trends, and pricing.

Some floral designers also can earn an associate or bachelor's degree at a community college or university. Some programs offer formal degrees in floral design, while others offer degrees in floriculture, horticulture, or ornamental horticulture. In addition to floral design courses, these programs teach courses in botany, chemistry, hydrology, microbiology, pesticides, and soil management.

Since many floral designers manage their own business, additional courses in business, accounting, marketing, and computer technology are helpful.

Other Skills Required (Other qualifications)

The American Institute of Floral Designers offers an accreditation examination as an indication of professional achievement in floral design. The exam consists of a written part covering floral terminology and an onsite floral-arranging part in which candidates have 4 hours to complete five floral designs: funeral tributes, table arrangements, wedding arrangements, wearable flowers, and a category of the candidate’s choosing.

Floral designers must be creative, service oriented, and able to communicate their ideas visually and verbally. Because trends in floral design change fairly quickly, designers must be open to new ideas and react quickly to changing trends. Problem-solving skills and the ability to work independently and under pressure also are important traits. Individuals in this field need self-discipline to budget their time and meet deadlines.

Floral Designers - What They Do - Page 2

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