Corporate Responsibility & Brand Values Scholarship

Scholarship Value: $1,500
Awards Available: 1

Shopping isn’t just about what you’re buying anymore — it’s who you’re buying it from.

At Knoji, we seek to promote positive brand values

Like you, we want to shop from brands who share our values. Brands who are focused not just to the bottom line, but toward making a positive impact on their communities. Brands who want to make the world a better place.

As a leading consumer knowledge site, we at Knoji believe in promoting greater transparency among brands so all of us can be more informed and make better buying decisions. We encourage brands to clearly and openly communicate their values, and for shoppers to research the brands from whom they buy.

What brand do you believe in most?

What brand best embodies the values you admire or aspire to? What company is making an important, positive impact? Share your thoughts on your favorite brand and let the world know why you love them.

For example:

  • Bombas donates an item of clothing for every item purchased. To date, they have donated over 100 million items to homeless shelters through their Giving program.
  • LUSH sells a lotion called Charity Pot where 100% of the price goes toward small organizations devoted to human rights, animal protection, and environmental justice.
  • Tentree has planted over 85 million trees by planting 10 trees for every item purchased.

You can also check out some videos from past scholarship recipients at the bottom of this page for inspiration!

Share your favorite brand and why you believe in them

Create a short TikTok or YouTube video (less than five minutes, preferably around 2-3 minutes) to share your favorite brand, their values, and how they’re making a positive impact. Describe the brand, who they are, and what they’re all about. Maybe you’ll even inspire other people to check them out!

In your video, you must answer the following:

  • Identify the brand, where they're located, and what products or services they provide.
  • How is this brand making a difference? What are their brand values?
  • Why is this brand’s mission meaningful to you personally? If possible, share a story or personal anecdote to illustrate your connection to the brand’s mission.
  • Why should other people buy from this brand?

We’ll evaluate your video and select our scholarship recipient.

Important dates

  • Submit your video by October 31, 2023.
  • We will announce our Fall 2023 scholarship recipient on November 13, 2023.
  • Stay tuned for next semester's scholarship and beyond!
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