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Live Mas Scholarship Program

Scholarship Value: $25,000
Awards Available: 200

We believe that young people have the ideas and drive to move the world forward. The Live Mas Scholarship (pronounced "Liv maws") is for ALL young people who are pursuing higher education and using their passion to ignite change in their communities and beyond. We believe in you no matter where you are in your journey, whether just recognizing your strengths and developing your passion or bringing it to life and inspiring others to join you.

This program is more than a scholarship. We're not merely a one-off check writer we're a continued partner and collaborator who'll be there with connections and opportunities throughout your journey to help your passion shine so brightly, it changes the world.


All applicants must meet all of the following criteria to be considered eligible for the 2021 Live Mas Scholarship Program:

A) Applicant is a legal resident of the 50 United States and the District of Columbia ("D.C.") who is at least 16 years of age and no older than 26 years of age as of the last day of the Program Period located in the United States or D.C.

B) If an applicant is a minor in his/her/their state of residence, they must receive parental consent from his/her/their parent/legal guardian to apply.

C) Applicant must be on-track to apply for or enrolled in an accredited post-high school/post-secondary educational program (including accredited two-and four-year colleges, universities, vocational-technical and trade schools).

D) Applicant must be willing to work with the Taco Bell Foundation's Scholarship Management Company throughout the application and award process.

E) Employees of Taco Bell Foundation, Inc., Taco Bell of America, LLC, Taco Bell Corp. and its parent, subsidiaries of its parent, franchisees, licensees, and the advertising and promotion agencies involved with this Program are not eligible to apply or receive a scholarship through this version of the program.

F) Has not previously received a Live Mas Scholarship.

G) Prior Live Mas Scholarship winners may apply to the Live Mas Scholarship Renewal Program.

Questions and Answers:

Q: What is the Live Mas Scholarship?

A: This scholarship is for students(ages 16-26) who are passionate about creating a better future and making a positive impact on their community. This is not needs or achievement based; it is a passion-based scholarship program.

Q: When does the application open?

A: The application phase is open from 8:00:00 a.m. PST, November 17, 2020 to 5:00:00 p.m. PST, January 20, 2021.

Q: When will recipients be notified?

A: Recipients will be announced on or about May 17, 2021.

Q: Does it cost money to apply?

A: No, applications are free.

Q: How do I apply?

A: Submit an original video that tells us the story of your real, driving passion. It could be a short film, animation or just a simple testimonial. Your video must be a maximum of 2 minutes in length (minimum of 30 seconds in length) and must be no larger than 100 MB to ensure successful upload to the application. See Terms & Conditions for additional Application Guidelines.

Q: Do you accept mail-in submissions?

A: No, you must submit your application through the "Apply" link on www.LiveMasScholarship.com when the application phase is open.

Q: My friend and I want to create a joint video-can we apply together?

A: No. Each applicant must submit their own application and video.

Q: I missed the deadline; can I still apply?

A: In order to be fair to all applicants, we do not accept applications submitted after the application deadline. Please be sure to start and submit your application early as to avoid missing the January 20, 2021 deadline.

Q: I'm already enrolled in college. Am I still eligible to apply for the Live Mas Scholarship?

A: Yes, as long as you are within the age range of 16 to 26 and meet the eligibility guidelines outlined in the Terms and Conditions, you may apply. If selected, you may use the funds at your current accredited two- or four-year college, university, vocational-technical, and/or trade school.

Q: Is this scholarship just for employees?

A: The Live Mas Scholarship is available for both Taco Bell restaurant employees and non-employees. If you are a Taco Bell restaurant employee, visit LiveMasScholarship.com/Employee for more information.

Q: I previously won a Live Mas Scholarship, can I apply again?

A: Yes, we have a Live Mas Scholarship Renewal program for our previous Live Mas Scholarship recipients. However, prior awards must be used or substantially depleted (75% or more) before the 2021 Selection Period.

Q: What types of files can I submit?

A: Videos must be in English. Videos must be no larger than 100 MB, maximum two (2) minutes in length and minimum 30-seconds in length, and in the following formats: MP4, MPEG, MOV, AVI or WMV.

Q: I completed an application, but I want to change my video. Can I resubmit?

A: No, you will not be able to delete or edit your video after submitting your application. All video submissions are considered final.

Q: Are there rules about what can't go in my video?

A: You may not include any obscenity, crude language, violence, derogatory language of any ethnic, racial, gender, religious, professional or age group, or anything of an inappropriate or illegal nature. See Section 4 within the Terms & Conditions for additional Application Guidelines.

Q: Can I show other people in my video?

A: You may not include other people in your video without permission. See Section 4J within the Terms & Conditions for additional Application Guidelines.

Q: Can I wear clothing with visible logos in the video?

A: You may not include other logos, brands or products owned by others in your video without permission. See Section 4G within the Terms & Conditions for additional Application Guidelines.

Q: Can I use music in my video?

A: You may not use music that is copyrighted and owned by a third party without permission. All music must be your original work or in the public domain. See Section 4H within the Terms & Conditions for additional Application Guidelines.

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