Getting Real About Distracted Driving Scholarship
Getting Real About Distracted Driving Scholarship: Design an advertisement that will educate the public about the dangers of distracted driving, and convince them with a clear call to action not to text and drive, drink and drive, eat and drive, or any other distraction you choose to focus on. You may focus on distracted driving as a whole, or pick a specific kind of distracted driving, but the message/focus of your advertisement must be clear. You will be judged based on the quality of the content, it's usability as an ad (billboard, commercial, PSA, poster, radio ad, etc.) and how it effectively convinces drivers to stay focused on the road. We are looking for creative, and helpful ads with maybe a bit of humor or irony.
A) Open to students planning on or currently attending an accredited college, university or continuing education program.
B) No GPA Requirement, financial requirement, or any other kind of requirement – Just knowing you are making the effort to get out of bed and do something positive before noon qualifies.
C) Take the pledge to not use your phone while driving, and definitely not to drive while you're buzzed.. And definitely don't use your phone if driving (see footnote 2)
D) All forms of ads accepted including: PSA, commercial, music, billboards, media, graphics, etc. MUST BE AN ADVERTISEMENT WITH CLEAR CALL-TO-ACTION
E) No time restraints, however, keep in mind that you are making an advertisement, not a Ridley Scott movie
F) No overt profanity
G) Nudity will not be allowed.
H) Plagiarism automatically disqualified.
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