Project Yellow Light is a scholarship competition designed to bring about change. As an applicant you have one clear mission: encourage your peers to develop and embrace safe driving habits.
For the video competition:
For both the high school and college categories, the first-place winner will receive a scholarship in the amount of $5,000. Second-place winners will receive $2,000. Third-place winners will receive $1,000. Videos are due April 1.
For the billboard competition:
For both high school and college categories, the winner will receive a scholarship in the amount of $2,000. Designs are due March 1.
For the radio competition:
For both high school and college categories, the winner will receive a scholarship in the amount of $2,000. Recordings are due April 1.
In addition to a scholarship, the winning video may be turned into an Ad Council PSA and distributed nationally to approximately 1,600 TV stations. The winning design may be turned into a billboard and displayed on Clear Channel Outdoor digital billboards across the U.S. The winning radio spot may be shared on iHeartRadio's national network and radio stations across the U.S.
Here's what we're looking for: A video, billboard design or radio spot created to motivate, persuade and encourage your peers to not drive distracted. You have a unique opportunity to play a key role in spreading this important message. You can speak to your peers on this subject in a way that adults cannot. The more lives you can impact, the more lives you can save.