The following is a summary of main duties for some occupations in this unit group:
A. Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
B. Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
C. Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
D. Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
E. E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.
1. Wholesale trade - 36.0%
2. Information and cultural industries - 8.0%
3. Retail trade - 6.0%
4. Advertising and related services - 6.0%
5. Administrative and support waste management and remediation services - 3.0%
6. Computer systems design and related services - 3.0%
7. Finance and insurance - 3.0%
1. You need a college diploma or university degree for these positions.
2. To be a sales or marketing manager, you need a college diploma or university degree in business administration or a related field with a sales or marketing specialization. You also need several years' experience as a sales or marketing representative.
3. To be an advertising or public relations manager, you must have a college diploma or university degree in public relations, communications, marketing, journalism or a related field. You also need several years' experience in advertising, public relations or communications.
4. To be an e-commerce manager, you need a college diploma or university degree in a field related to the company's products. You also need experience in web site design, interactive media development, and data administration or information systems analysis.
5. Many recent entrants have an undergraduate university degree, and almost 3 in 10 have a community college diploma.
4. English (Communication)
Hourly wages ($29.97) are above the national average ($18.07). These earnings are close to the average for occupations in the sales and service sector. These wages grew at a below-average rate from 2002 to 2004.