This is what you typically need for the job:

Advertising and public relations managers

• A university degree or college diploma in communications, public relations, marketing, journalism or in a related field and Several years of experience in an advertising, public relations or communications officer position or in a related occupation are required.

Marketing managers

• A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales, marketing or public relations representative or in a related occupation are required.

E-business managers

• A university degree or college diploma in a field related to electronic commerce, Web site content development, or Internet services and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.