The Small Business Owner's Guide to Data Analytics


Big Data tools are currently gaining popularity in various industries as they provide valuable information to any kind of business. Some small business owners usually underestimate the importance of this technology, but once it is employed right, it becomes one of the main aspects of their business development plan.

So why is Big Data so important for small businesses? Along with the statistics and reports, Big Data analysis can also help any business to adapt its current model to the ever-changing market needs. Additionally, that’s a nice method of better interaction with the consumers, targeting a larger audience, and getting some new insights about their preferences and needs. 

As you can see, Big Data is a key to the business’s constant development and improvement. 

What Is Big Data?

Big Data refers to the massive volumes of information about all aspects of the business operation of a certain company. Such data is usually too large or complex for the traditional methods of analysis to process. Being categorized and structured, Big Data is much easier to collect, interpret and analyze.

As soon as you analyze Big Data, you can get some new insights about the current performance, find out the strong and weak points of your business, and discover more about the tactics used by your competitors.

Here are some other benefits that businesses can get along with the Big Data analysis:

  • Make better business decisions

  • Enhance the pricing strategies

  • Discover the basic customer pains and needs

  • Improve the product quality and design

  • Create a more personalized experience for customers

  • Save more investments

  • Enhance the marketing strategy

  • Increase the business performance

  • Learn more about the strong and weak points of a business 

In fact, Big Data technology has a huge potential for business improvement. Thus, the earlier you’ll implement Big Data analytics into your business, the faster you’ll gain a competitive advantage.

Use Cases of Big Data

Because of the vast implementation of Big Data in nearly any industry: from healthcare and hospitality to business and finance, the annual revenue from the global Big Data and business analytics market is expected to reach 274.3 billion U.S. dollars by 2022. Besides the performance reports generated for small businesses, Big Data can be employed in any aspect of business operation. To prove that, let’s have a look at the use cases of Big Data in various businesses now.

Improve the Effectiveness of Marketing Campaigns

According to experts from a popular writing and proofreading company Essay Writing Service, Big Data analysis provides you with a clear understanding of your audience, its pain points, and main preferences. With the A/B testing, you can find out which ad campaigns get better engagement. The click-through rates (CTR) analysis allows you to improve the existing strategy and make it more targeted at your potential customers. Finally, customer segmentation can help you understand who your clients are, what their needs are, and how to enlarge your audience.

Basically, Big Data analysis is a core element of the modern marketing strategy!

Get More Detailed Financial Analysis

For any business, advanced financial analytics is essential for successful operation. However, not every business owner should have a master’s degree in accounting or business management. 

The specific accounting tools allow the small business owners to create their accounts, track the revenue and spending, and even get personalized advice from finance experts. Additionally, the accounting software allows to minimize the paperwork and get access to any information in a few clicks. 

After the Big Data is analyzed within seconds, users can get detailed statistics with the graphs, based on the business financial situation for a certain period. It can cover all the products or their specific groups, the periods with the historical maximum and minimum of the revenue received, etc. 

Discover the Website Performance for Better Conversion

Since the COVID-19 pandemic hit, more and more businesses started improving their online presence to enlarge the target audience and boost brand awareness. Web analytics platforms such as Google Analytics can provide detailed insights about the user behavior, their interaction with your products or brand, show how much time they spend on your website, and the website areas they’re mostly looking for.

The main goal of the website Big Data analytics is to help you make better decisions on how to improve the online presence of your business in order to achieve your goals.

Cover the Basic Information About the Product Performance

Along with that, Big Data also assists in reporting the key information about the product performance. Big Data analysis tools can provide the business with the correct information about total revenue and its dynamics over a certain period. Such tools also help to detect the improvement areas.

So, instead of staring at the numerous numbers of positions, business owners can get the exact data they are looking for: which products should they focus on, and which should be removed from the product line. With the various templates for reports and informative dashboards, you don’t need to be an analyst to understand your users’ behaviors. 

Improve Your Business with Big Data

It takes some time and investment to implement Big Data into your business strategy. However, after you decide to do so, you’ll reap numerous advantages. If you don’t have enough knowledge on how to do it correctly, feel free to contact third-party experts or companies who specialize in implementing Big Data tools into small businesses. Such service providers have vast experience in this domain and would help you set up all the workflows.